EPK Examples for Musicians: Build a Press Kit That Helps Your Music Get Heard

By Joseph Cheek · Published 11 October 2026 · Updated 11 October 2026

What makes an EPK useful to the person receiving it?

Imagine someone opening your pitch with no previous knowledge of your music. They need enough context to decide whether it suits their publication or programme, an easy way to listen, and useful material if they want to cover it.

Your EPK helps you answer those needs. A strong bio gives them a starting point for the story. A clearly featured song directs their attention. Images help them picture the project, and contact details make following up straightforward.

An EPK cannot guarantee coverage. It can give someone fewer obstacles between discovering your music and doing something with it.

If you’re new to press kits, start with our guide to what an EPK is. Otherwise, let’s look at how those ideas work in practice.

Artist EPK example: Slow Gin

Slow Gin is the chill-hop and lo-fi project of Adelaide-based pianist and producer José Mejilla. Its EPK brings together artist background, the single “Hiraeth,” atmospheric imagery, a music video and a press quote.

The useful lesson is how those elements support the same introduction. The writing describes warm beats and expressive keys; the visuals carry a nostalgic mood; the featured music gives you somewhere to hear it for yourself.

You don’t need to make lo-fi music to learn from this example. Think about what each element achieves, then apply that purpose to your own sound.

Give your reader something specific to imagine

“An exciting artist with a unique sound” could describe almost anyone. Piano, warm beats and laid-back grooves give a reader much more to work with.

Slow Gin’s short bio names the person behind the project, establishes its Adelaide roots and gives a sense of both the music and the moments it might soundtrack. Someone encountering the artist for the first time has a useful starting point before pressing play.

For your own bio, choose details a listener could recognise in the music. That might be tightly stacked vocal harmonies, restless guitar riffs, intimate storytelling or bass-heavy production. You don’t need a long list of genres; you need a description that feels like your project.

Try writing your opening around three questions: Who are you? What does your music sound like? What makes this project worth exploring? Then read it aloud. Does it sound like an artist introduction you’d want to keep reading?

Make your short bio work, then build the story

A quick introduction and a deeper artist story serve different moments. Someone deciding whether to listen needs the essentials. Someone preparing an interview may want to know how the project began and what shapes the music.

Slow Gin gives readers a short bio first, with the longer biography available through “Read full bio.” That lets the artist’s background develop without asking every visitor to read it all before reaching the music.

Prepare both versions for your own EPK. Your short bio should stand on its own. Your longer version can explore the experiences, influences and creative decisions that help explain your work.

Give those details a purpose. A story about how you found your sound is more useful than a year-by-year account of everything you’ve done.

Give the music a clear starting point

If someone listens to just one track, which one do you want it to be?

Slow Gin gives that role to “Hiraeth.” The release title, artwork and player make the featured music easy to identify, with production credits providing context about the people involved.

Make that choice deliberately in your own kit. If you’re pitching a new single, give it priority. If you’re introducing your act more broadly, choose music that represents what you want people to hear now.

Include a concise explanation of the release where it helps: what sparked the song, what it explores or why it marks a new direction. Give a journalist something meaningful to ask about or build a story around.

Before sending the pitch, test access while signed out. If a radio station requests downloadable audio, follow its submission requirements. A working player is useful, but it may not supply everything that particular recipient needs.

Choose images that feel like your music

Slow Gin’s visual aesthetic combines warmth, grainy textures and a nostalgic lo-fi mood. It gives the project a recognisable identity that feels connected to the music.

That is the question to bring to your own images: Do these feel like the artist I’m introducing?

For a folk songwriter, an intimate portrait might communicate more than a glossy studio setup. A high-energy band might be better served by a strong live shot. An electronic project might use a more conceptual visual identity. Choose the approach that fits your music and the opportunity.

Slow Gin’s gallery uses small thumbnails that open into full-screen images, so readers can browse quickly or stop for a closer look. For your own kit, aim for that same ease of exploration, especially on a phone.

Also think beyond how an image looks on the page. If a publication wants to use it, can you supply a suitable high-resolution file and the correct credit? Artwork-led imagery can establish a mood, while a clear artist or band portrait may be useful for a feature. Prepare the assets your intended recipient is likely to need.

Use video to add another reason to listen

The “Hiraeth” music video offers another way into Slow Gin’s release. It lets someone explore the music through its visual presentation as well as the audio.

Choose your own video with a clear job in mind. A music video can extend a release’s creative world. A strong live performance can help a booker understand your energy, sound and stage presence.

One relevant clip can be more useful than several that don’t represent where your project is now. Watch your selection from the perspective of someone discovering you: what will they learn about the act?

Let press quotes add context

Slow Gin includes a quote attributed to Claire Mooney at Triple J. The named source gives the comment context and helps the reader understand where it came from.

If you have relevant coverage, choose a quote that says something about the music. Keep the wording accurate, attribute it clearly and link to the original source where available.

If you don’t have coverage yet, you can still build a useful EPK. Give your music, story and images the space to make the introduction. Add press material when you have something worth including.

Make it easy to follow up

When someone wants to ask a question, request an interview or discuss an opportunity, your contact details should be easy to find.

Slow Gin provides a named general contact and a direct email address. That gives the reader a straightforward next step.

Use an address you monitor, and make it clear who handles enquiries. If you manage the project yourself, one contact can be enough. If you work with separate press or booking representatives, identify the right person for each enquiry.

Before sharing your kit, check the details as carefully as you check the music links. An outdated email address can stop a promising conversation before it starts.

Turn the example into a plan for your own EPK

Now open your own materials and make five decisions:

1. Your introduction: What should someone understand about you after reading the first paragraph?
2. Your featured music: Which song or release will lead the kit, and why?
3. Your story: Which details give someone a useful angle for a feature or interview?
4. Your visuals: Which images and video best represent the project you’re pitching?
5. Your next step: What should an interested reader do, and can they easily find the right contact?

These decisions give you a direction before you start building. Our copy-and-fill EPK template helps you gather the content, and our step-by-step guide to making an EPK takes you through the process.

You don’t need every asset in place to begin. Start with a clear introduction, representative music, strong imagery and working contact details. Add supporting material as it becomes available.

How would this change for a release or booking pitch?

Slow Gin’s example introduces the artist as a whole, with a featured single within that introduction. You can use the same principles while changing the emphasis for a specific opportunity.

For a Release EPK, make the single, EP or album the centre of the pitch. Prioritise its music, artwork, release date and story. Add enough artist background to explain the project, along with relevant publicity material and any advance access instructions.

Where possible, include a full press release in your Release EPK. It gives media contacts a fuller account of the release: the story behind it, key dates, relevant credits and an artist quote where useful. Keep the essential details easy to find, then let the press release develop the story for someone preparing coverage.

For a Live Performance EPK, help the recipient assess the act on stage. Representative live footage, the lineup you’re offering, relevant performance experience and a booking contact become especially useful. Include a stage plot or technical information when it supports the enquiry.

Before choosing what to include, ask what the person receiving this particular kit needs to decide. That keeps your EPK focused on the opportunity.

Create your own EPK with Artist EPK

Artist EPK helps musicians turn their music, bio, photos and supporting material into a professional press kit in minutes. Choose a curated layout, bring your content together and share one link with media and industry contacts.

Use Slow Gin’s EPK as a reference, then build a kit that tells your own story and gives people a clear way to explore your music.

You can start with a free Artist EPK, with Release and Live Performance kits available on eligible paid plans.